Communications and Marketing Coordinator
THE POSITION
The Park School Communications and Marketing Coordinator (C&M Coordinator) is responsible for coordinating and implementing Park School’s marketing plan for print, digital, radio, and other media in order to target and connect with relevant constituencies. A significant part of this responsibility is the effective management of the advertising budget. Year-to-year, the C&M Coordinator negotiates price, frequency, and placement of advertising, adapting to the competitive marketplace, and building and maintaining relationships in an ever-evolving media landscape. Beyond management of the advertising department, this position coordinates production of print and digital materials for the Communications office, Admission, Development, the Parents’ Association, the academic administration, and academic departments.
Devoted to intellectual inquiry, a collaborative spirit of learning, and an appreciation for the diversity of human experience, The Park School of Baltimore is a community founded on positive expectations of our students and respect for individual differences.
We cultivate children’s innate curiosity by nurturing their interests and engaging them as active participants in their own education.
We support young people in becoming confident questioners and responsible citizens of the world.
The Park School is a non-sectarian, independent, gender inclusive day school of 788 students from Pre-Kindergarten through Grade 12. Founded in 1912 as one of the early progressive schools, The Park School continues to practice a distinct educational philosophy. The core values today, as in 1912, are a belief in children’s capacity to love learning, to grow academically and emotionally when inspired by highly qualified, caring teachers, and to develop self-discipline, confidence, and creative problem-solving skills through deep exploration and constant challenge. At every grade level, from Pre-Kindergarten through Upper School, Park actively encourages questioning and conversation as essential elements of the learning process. The school philosophy emphasizes a belief in positive expectations and expects that students, as they mature, will take increasing responsibility for their own learning.
Other duties include the coordination of departmental workflow — ensuring the optimal effectiveness and excellence of the Communications and Marketing department’s support of outreach, admission, retention, and fundraising efforts.
SKILLS
- Strong interpersonal skills
- Strong analytical and problem solving skills
- Strong multi-tasking and prioritization skills
- Ability to work under pressure and meet deadlines
- Ability to work independently
- Attention to detail
- Proofreading and editing skills
- Experience with vendor relations and contract negotiations
- Experience with web based applications
- Working knowledge of online marketing tools, social media, and analytics
- Working knowledge of Adobe Creative Suite, Google Workspace, Canva
Advertising and Marketing Initiatives:
- Identify creative approaches to marketing challenges in support of Park’s outreach, admission, retention, and fundraising goals.
- Create, manage, and implement comprehensive multi-media advertising campaigns in concert with the Director of Communications and Marketing. Platforms include digital, print, radio (commercial and public), podcasts, neighborhood newsletters, online school review sites, and more.
- Coordinate all-school multi-media buying, including negotiating rates for purchase of time/space with media sales representatives, negotiate high-value placements, and investigate new opportunities. Coordinate production and implementation of direct mail campaigns.
- Build and maintain relationships with news media and publication representatives.
- Responsible for creation and submission of online events to various electronic media outlets.
- Identify opportunities for on-site advertising placement at Baltimore-area venues that provide marketing exposure for Park.
Print and Digital Production:
- Create, manage production, and support distribution of printed materials for the Communications office, Admission, Development, the Parents’ Association, the academic administration, and academic departments.
- Establish relationships and negotiate contracts with vendors including print service providers, signage companies, and more.
- Facilitate design, editing, revisions, and production for all annual admission materials used for solicitation of prospective families throughout the year.
Departmental Workflow:
- Manage schedule of communications and marketing initiatives — maintaining spreadsheet and disseminate among all members of the Communications team.
- Editing, writing, and updating content, both online and print — serve as part of team responsible for editing of school-wide materials and content on website, annually and on an as-needed basis.
- Web Content and Database Management — serve as part of team responsible for all aspects of managing content of the website: HTML coding, photo selection, resizing and uploading, page layout, and annual content updates to website throughout the year.
- In collaboration with the Director of Communications and Marketing, support the effective and efficient operation of the department’s functions — including the implementation of new initiatives, responding to unanticipated challenges, and maintaining overall high caliber of work output.
Design:
- As needed, and in coordination with the Director of Communications and Marketing, create, size/re-size, and update designed materials (print and digital) across various platforms (Google, Adobe Creative Suite, WordPress, Canva, etc.).
- Maintain a schedule of design needs; fulfill as needed and/or do so in coordination with the Director of Communications and Marketing and, potentially, freelance designers.
Overarching all responsibilities is a keen sense of The Park School community — students, parents, grandparents, alumni, employees — and the mission of the school. The Park School Communications Coordinator is an integral part of the Communications and Marketing Department and will be called upon to provide creative solutions to intriguing and diverse challenges throughout each year. This position requires some early morning, evening, and weekend work.
SALARY
Park’s job requirements differ, with some positions requiring no experience, while others require years of expertise. Our salary range is from $26.44–$29.81 per hour and is based on factors such as years of experience, qualifications, full-or part-time status, and schedule. If selected for the role, your salary will be determined by your experience and qualifications. Salaries do not include benefits that are described below. This is a full-time, non-exempt position.
BENEFITS
Park offers eligible employees a range of benefits, including a 403(b) retirement plan with employer matching contributions; medical, dental, and vision insurance for employees and their eligible dependents; Health Savings Accounts and Flexible Spending Accounts; disability and parental leave; and paid time off. An Employee Assistance Program and other wellness resources are available to all employees.
- Faculty & Curricular Advancement (FACA) Program: A $5.6 million endowed program, established in 1989, supports summer professional development work by faculty. This program provides full salary and benefits for work on group or individual projects. Approximately 40% of Park faculty participate in FACA projects each summer. Projects are selected through a formal, competitive review process.
- Tuition Remission: Under current policy, employees who have been employed at Park full-time for two years are eligible to receive full tuition remission for their children who attend Park. (Faculty children must meet the same standards for admission as all other applicants.) During the first two years of employment, employees may apply for Park’s need-based tuition assistance program.
APPLICATION PROCESS
Interested candidates must apply by submitting a résumé, and completed employment application (found here) to [email protected].
The Park School of Baltimore does not discriminate against employees or applicants for employment on the basis of race, color, national or ethnic origin, religion, ancestry, gender, gender identity and expression, sexual orientation, age, marital status, or any physical or mental disability unrelated to a reasonable performance of an employee’s duties.
