Director of Auxiliary Programming
Under the supervision of the Associate Head of School for Finance and Operations, the Director of Auxiliary Programming is responsible for strategic planning, operations, risk mitigation/management, market development, program design, budgeting, and ongoing evaluation of all Park School Auxiliary Programs located on our 100-acre main campus and our Sugar Campus (located at 1424 Hillside Rd.). These programs include, but are not limited to: Summer Camps, Extended Day Programs, Enrichment Programs, Outdoor Education, and Facility Rentals. Success in this role will be demonstrated by expanded auxiliary programming resulting in increased auxiliary program participation and additional revenue generation.
Devoted to intellectual inquiry, a collaborative spirit of learning, and an appreciation for the diversity of human experience, The Park School of Baltimore is a community founded on positive expectations of our students and respect for individual differences.
We cultivate children’s innate curiosity by nurturing their interests and engaging them as active participants in their own education.
We support young people in becoming confident questioners and responsible citizens of the world.
The Park School is a non-sectarian, independent, coeducational day school of 845 students from Pre-Kindergarten through Grade 12. Founded in 1912 as one of the early progressive schools, The Park School continues to practice a distinct educational philosophy. The core values today, as in 1912, are a belief in children’s capacity to love learning, to grow academically and emotionally when inspired by highly qualified, caring teachers, and to develop self-discipline, confidence, and creative problem-solving skills through deep exploration and constant challenge. At every grade level, from Pre-Kindergarten through Upper School, Park actively encourages questioning and conversation as essential elements of the learning process. The school philosophy emphasizes a belief in positive expectations and expects that students, as they mature, will take increasing responsibility for their own learning.
MAIN DUTIES AND RESPONSIBILITIES
Specific responsibilities for the Director of Auxiliary Programming include:
- Strategic Program Development:
- Continually develop mission-aligned auxiliary programs through collaboration with school leadership that achieves desired strategic priorities, create additional revenue, and support the school’s overall program and mission
- Assess, enhance, and where appropriate, expand summer and auxiliary program offerings to meet the physical, emotional, intellectual, and social needs of current and prospective participants
- Explore opportunities for leveraging the intellectual and physical assets of the school
- Seek to identify partnerships that may enhance program potential
- Financial Management:
- Ensure that the auxiliary programs’ financial performance meets or exceeds budgeted expectations
- Prepare annual budget covering all aspects of program expenses and revenues to ensure profitability
- Monitor revenues and expenses in accordance with budgetary restrictions for bottom line performance across all programs
- Continually strive to generate and grow net revenue in support of the school
- Work with individual program directors to ensure profitability of their programs
- Establish and manage contracts with all third-party partners and vendors
- Marketing and Communications:
- In coordination with the Marketing and Communications department, effectively promote auxiliary programs so as to achieve enrollment and revenue targets
- Develop and implement a comprehensive marketing strategy for all auxiliary programs
- Ensure that auxiliary programs have an effective and accurate web presence that include both the school website and social media
- Plan and coordinate the publishing and advertising of marketing documents, both digital and print, for student and camper recruitment
- Manage Auxiliary Program Recruitment:
- Ensure that enrollment and net revenue targets are met
- Oversee recruitment for all auxiliary programs, both internally and externally
- Work closely with the Admission Office in developing admission recruitment strategies leveraging auxiliary programming
- As appropriate, participate in events hosted by the Admission Office including prospective parent presentations, open houses, and other events
- Administration and Operations:
- Oversee program registration across all auxiliary programs
- Maintain a CRM database
- Chair the Events Committee (internal) meant to ensure logistical efficiency across departments and divisions
- Risk Management:
- Conduct annual review of all auxiliary programs to ensure every program maintains appropriate policies and procedures governing their daily operation
- Work directly with the Director of Accounting to maintain updated files of all relevant insurance policies and certificates of insurance for auxiliary programs and rentals
- Conduct, as necessary, appropriate trainings with program directors and staff aimed at mitigating program risk
EDUCATION AND EXPERIENCE
- 5-7 years of summer/auxiliary program experience with at least 3-5 years of progressively responsible experience managing summer/auxiliary programs (or equivalent)
- Bachelor’s degree required; advanced degree preferred
- Well-developed collaborative work style; ability to interact with employees at all levels of the community
- The ability to design an experience, program, curriculum, or product, based on a deep understanding of what the audience and community values
- A creative self-starter who brings wisdom, perspective, confidence and excellent problem-solving skills to the position
- A strategic thinker with the ability to implement change that drives growth in participation and revenue
- Demonstrated ability to develop financial models for new programs and to manage a budget
- Expertise in marketing using a variety of technology resources including social media
- Excellent project management and organizational skills
- The ability to foster positive relationships with all constituencies in an independent school environment through excellent oral and written communication skills
- Strong analytical skills with the ability to quickly and regularly adjust strategy based on the school’s needs
- An independent and strategic thinker capable of understanding the full scope of projects while seeing individual tasks through to completion
- A high level of integrity and a strong work ethic
SUCCESSFUL CANDIDATES WILL HAVE THE EXPERTISE TO
- Hire and build a qualified, effective, and community-focused team
- Oversee the organization and implementation of registration and scheduling for the school’s auxiliary programs
- Maintain an accurate and comprehensive summer and auxiliary program CRM database
- Develop and oversee all safety and health protocols in coordination with the school’s risk management plan
- Ensure that summer and auxiliary programs are in compliance with all applicable regulations of licensing and governing entities
- Provide indirect supervision for and coordination with a variety of program directors and coordinators on campus
- Work in conjunction with Human Resources and program coordinators/directors to recruit, hire, and train auxiliary program employees
- Ensure that all necessary and required employment forms, including background checks, are completed and on file
- Must be able to remain in a stationary position and be able to frequently move about the entire campus
Other duties may be requested or assigned.
SALARY AND BENEFITS
Park salaries and benefits are highly competitive with those in other leading independent schools. For new appointments, salaries reflect experience and training equated to Park’s scales.
In addition to normal retirement and health benefits, the school offers the following distinctive programs:
- Tuition Remission: Under current policy, faculty and staff who have been employed at Park full-time for two years are eligible to receive full tuition remission for their children who attend Park. All candidates, including faculty children, must meet Park’s standards for admission. (During the first two years of employment, faculty may apply for aid through the need-based tuition assistance program.)
Due to the large volume of incoming résumés, we cannot accept phone calls. Send a letter of interest, personal statement, and résumé. Please indicate whether you plan to attend any national recruitment forums. Please also indicate whether there are any special circumstances that will affect the timing of your search, availability for interviews, and decisions for the coming year.
Dan Schochor, Associate Head of Finance and Operations
The Park School
2425 Old Court Road
Baltimore, MD 21208
The Park School of Baltimore does not discriminate against employees or applicants for employment on the basis of race, color, national or ethnic origin, religion, ancestry, gender, gender identity and expression, sexual orientation, age, marital status, or any physical or mental disability unrelated to a reasonable performance of an employee’s duties.
Please note: Park School currently requires proof of COVID-19 vaccination, subject to legally required exemptions, as a condition of employment.